SMA Kristen Cilacap

One determinant of success in retailing is the way the product mendisplay correctly. Display system is closely related to type of goods, size, color, taste, packaging, ordering forms, and so on. What is meant by the layout display of goods by taking into account the grouping of elements and use of goods, tidiness and beauty to impress attractive and direct consumers to view, encourage, and decided to buy.

The purpose of such display systems to create the image store, shoppers find stuff easier, highlight the type and brand of goods, increase sales, and introduce new products. In order to display items that can be done to reach that goal, then the goods must pay attention mendisplay requirements as follows: neat and clean, easy to find, easy to see, easy to reach, and secure.

Here is a preparatory activity mendisplay goods, such as cleaning shelves / display and place products that will be displayed, make sure each product has a barcode, and make sure the product is marketable and worthy of consumption. As for how to mendisplay goods can be done by considering the following: full display / match program, brand goods facing forward, the article did not tebalik, charging the goods from behind the FIFO method (first in first out) if necessary, lower the goods on the shelves first , flat-front display rack from his lips, always check the expired date, and keep always neatness display goods.

The types of displays that are often used in minimarket, supermarkets, and hypermarkets are as follows:

Vertical Display

How to display the vertical arrangement of items in the rack.

Floor Display

How to display by using the floor as a basis, without being bound to a particular shelf.

Merchandising Mix Display

How to display to offer other products to consumers associated with new products purchased. This display uses two or more interconnected products.

Impulse Buying Product Display

Placement on the display items are easily accessible strategic buyers, usually located in areas near the cash register (near the exit).

Display ends

Placement display in the hall gondolas.

Special Display

How to display special items that are usually used for seasonal goods or for goods sold on sale.

Island Display

Placement display goods that are used separately to attract consumers.

Cut Display Cases

How to display items without the gondolas, but uses a box / carton packaging such a large cut and arranged neatly.

Jumbled Display

Placement of display items gathered and haphazard, usually used for items not easily damaged / broken.

Multy Product Display

Placement display priced goods promotion (not on sale) and placed together with other goods that also promotion.