Product Quality Dimension
Part of product policy is a matter of product quality. The quality of a product in the form of goods and services. should be determined through dimensions. Dimension of product quality can be presented below. According to David Garvin was quoted Vincent Gasperz, to determine the dimensions of quality of goods, can be through eight dimensions as described below.
1. Performance Products – Performance
Related to the functional aspects of an item and is considered the main characteristics
customers in buying the goods.
2. Product characteristics – Features
Performance aspect is useful for adding basic functions, associated with the product choices and development.
3. Reliability – Reliability
Related to the probability or possibility of a good work function of each
times used in a certain time period and in certain circumstances also.
4. Product Suitability – conformance
Related to the level of conformity with the specifications previously set by the customer. Confirmation reflects the degree of accuracy between product design characteristics with the characteristics of quality standards have been set.
5. Endurance Products – Durability
Is a reflection of the size of the economic age endurance or lifetime of the goods.
6. After Sales Service – Serviceability
Characteristics associated with speed, competence, convenience, and accuracy in providing services to repair the goods.
7. Aesthetics – Aesthetics
Is a subjective characteristics of estitika values related to personal considerations and reflection of individual preferences.
8. Stability – Fit and finish
Are subjective, related to feelings of customers about the existence of such products as quality products.