Broker and Agent
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Broker and Agent
Brokers and agents are intermediaries that serve only facilitate transactions between sellers and buyers, so goods sold does not belong to them. Usually they also specialize in certain products and customers.
Broker
Intermediaries are the main functions is to bring together sellers and buyers and help smooth the negotiation process. For the job they get a commission from the party who hired him. In connection with this work then sold the broker is informed about what is needed buyers and suppliers which provide the needed goods. Broker services utilized by the product manufacturer seasonal products (such as vegetables and fruits) and the real estate industry.
Agent
An intermediary who represented the seller or buyer in the transaction and in this working relationship with clients is more permanent than a broker. There are several kinds of agents, namely:
• Manufacturer’s agent (manufacturer’s representatives), the broker who worked for several producers and handle products that are not competing against one another (which can also be complementary) in an area under a particular treaty. Manufacturer’s agent is usually used extensively to sell several types of consumer and industrial products, such as automotive, footwear, computers, jewelry, and others. Generally they are used if the company could not afford their own sales force, the company wants to introduce a new product, or want to enter new markets.
• Selling agent, the broker who is authorized to sell all products of a company. The authority will also include responsibility for all marketing functions from the manufacturer. Selling agent is often found in small companies in the textile industry, food, clothing, and household furnishings.
• Buying agent, the broker who makes a purchase, acceptance, control, Warehousing, and delivery of goods to customers.
• Commission agent, the broker who handled the goods sent to their manufacturer, sell, and give the proceeds (minus commissions and certain costs) to producers. They are widely used to market products of agricultural products.
• Auction companies, ie companies that provide a place for sellers and buyers to meet and
conduct transactions, and providing physical facilities for displaying the product seller.