Flow of Marketing Distribution Activities
In distributing goods from producers to consumers, members carry several channels of distribution functions
and the main stream of activities involved in marketing as follows:
1. Information Gathering
The collection and dissemination of marketing research information about consumers, competitors, and the power or other market participants have current and potential in the marketing environment. Through the used of accurate information about the marketplace, marketing decision can be carried out more effectively.
2. Promoting
Development and dissemination of persuasive communications about bid to attract buyers.
3. Negotiating
Efforts to reach agreement on price or issue which allows the emergence of other property transfer.
4. Ordering
Communication back to convey information of interest to buy the distribution channel members.
5. Financing – Expenditure
Efforts to obtain and allocate funds to cover cost of inventory costs at the levels of distribution channel different.
6. Estimating Risk in Decision Making
Estimating risk in decision making is crucial in choosing distribution system.
7. Physical Ownership
Set the order of storage and transfer of physical goods from and raw materials to final consumer.
8. Payment
Payment of purchase invoices through the bank.
9. Title
Actual move of property from one party to the another.